Texas A&M University-Commerce

Department of Secondary and Higher Education

ETEC 587 – Advanced Production
of Instructional Materials



Instructor:          Dr. Jason Lee Davis

Office:             Education North – Room 114

Phone:            903-886-5598                                   FAX:               903-886-5603

E-mail:            Jason.Davis@tamuc.edu

URL:               http://faculty.tamuc.edu/jdavis/

Online URL:   https://online.tamuc.edu/

Office hours:  See website for current instructor schedule.


Term:         Fall 2003 (038)                  Credits:     3 hours

Section:     001                                   Day:          Wednesday                   

Location:        Education South – Rm. 125 Time:              7:10pm – 10:00pm


Course Description

Students will develop and produce web-based instructional materials that include the integration of text graphics animation, sound, and video into a web-based format.  The course will address interactivity, ethical, and security issues, among others.



ETEC 525 (Internet Applications for Education and Training) or permission of the instructor.


Textbook(s) (not required)


Course Goals and Objectives

            Upon completion of this course, the learner should be able to…


1.      understand the importance and concept of using the web for instructional delivery.

2.      design, develop, and manage content-rich, high-impact web pages for instruction.

3.      use Fireworks to make drawings and edit objects.

4.      use Fireworks to optimize graphics and images, perform compositioning, and mask images.

5.      use Fireworks to create JavaScript buttons, advanced rollovers, and sliced images for interactive performance

6.      use Fireworks to export images, HTML, JavaScripts, sliced objects, frames, etc…

7.      use the Dreamweaver web editor to create sites, documents, links, and navigation.

8.      use the Dreamweaver web editor to manage web sites, set-up websites, fix broken links, synchronize files on local and remote sites, etc….

9.      use the Dreamweaver web editor to insert images, create rollovers and image maps, create and use layers, create and use frames, create forms, and link forms to databases.

10.  use the Dreamweaver web editor to handle media such as Shockwave and Flash movies.

11.  use Flash to create vector drawings and paintings for objects and perform manipulation of objects.

12.  use Flash to create layers, edit layers, mask layers, create symbols and instances of interactive buttons and movies.

13.  use Flash to create tweening motions and shapes for live animations.

14.  use Flash to create interactive movies with sound.

15.  export and publish Flash movies and images.

16.  demonstrate solid knowledge, skills, and techniques in identifying and applying appropriate file formats for web content.

17.  create web content by hand coding with HTML.

18.  work collaboratively as a productive team member to complete a major project.

19.  effectively utilize electronic means of communication to work collaboratively in a virtual team.


Evaluation and Grading

Fireworks Project:                 10%                            A         90-100%

Dreamweaver Project:         10%                            B         80-89%

Flash Project:                        10%                            C         70-79%

Semester Project:                 50%                            D         60-69%

Confessional:                        20%                            F          59% or less



Regular class attendance is very important.  Class participation requires that students be present.  Class discussions and group activities that take place during class cannot be made up.  If you do miss a class, it is the student’s responsibility to notify the instructor in advance, to contact class members to find out what occurred in that class and to make up that work, and then to check with your instructor for any additional assignments.  For computer work, it is your responsibility to check for compatibility if you wish to use computers other than those provided in the lab.  If you have any questions, contact your instructor.


Accommodations for Disabilities

Students requesting accommodations for disabilities must go through the Academic Support Committee.  For more information, please contact the Director of Disability Resources & Services, Halladay Student Services Bldg., Room 303D, 903-886-5835.


Student Conduct

All students enrolled at the University shall follow the tenets of common decency and acceptable behavior conductive to a positive learning environment  (see Student’s Guide Handbook, Policies and Procedures, Conduct).


Scholarly Expectations

All works submitted for credit must be original works created by the scholar uniquely for the class.  It is considered inappropriate and unethical, particularly at the graduate level, to make duplicate submissions of a single work for credit in multiple classes, unless specifically requested by the instructor.  Work submitted at the Graduate level is expected to demonstrate higher order thinking skills and be of significantly higher quality than work produced at the undergraduate level.


Software Projects (ETEC 587 only)


Fireworks Project

Each student will create an individual project using Macromedia Fireworks software.  Project details and specific requirements will be discussed in class.


Dreamweaver Project

Each student will create an individual website project using Macromedia Dreamweaver web authoring software.  Project details and specific requirements will be discussed in class.


Flash Project

Each student will create an individual project using Macromedia Flash software.  Project details and specific requirements will be discussed in class.


Course Assignments

This course will be “team taught” with ETEC 534, Desktop Publishing, and will require you to collaborate in a team environment within this class and with a virtual team in ETEC 534 for the majority of the semester in order to accomplish the semester project. 

Collaboration with your virtual team will take place via UCompass Educator located at https://online.tamuc.edu.  The course instructors will assist you with entering this system.

UCompass allows you to send e-mail, chat, post materials, view postings, and participate in discussion forums. In addition, you will be able to check grades and view announcements posted from Dr. Wickersham and Dr. Davis.


Semester Project

The semester project will be a combined effort between ETEC 534 and ETEC 587 in order to create a new look for the Secondary and Higher Education Department at Texas A&M University-Commerce.  This will be achieved via designing and launching a new web site (ETEC 587) and new printed materials such as program brochures, flyers, etc (ETEC 534).


There will be two teams in each course and those two teams will be paired to create two virtual teams across the two courses to collaborate on the semester project.  A review committee made up of professors, primarily from within the Department of Secondary and Higher Education, will select one set of team projects for publication. 

Oval: E

Oval: E



Oval: ETEC
Oval: ETEC
Team A
                                                                                    Team A


Oval: ETEC
Oval: ETEC




                                                                        Team B









ETEC 587 will be responsible for creating the following:


·         Digitization of Logo

·         Website

·         Digitization of Radio Advertisement



ETEC 534 will be responsible for creating the following:


·         Brochure

·         Informational Flyer

·         Radio advertisement

·         Print advertisement


ETEC 587 and ETEC 534 will be jointly responsible for the following:


·                     Needs assessment

·                     Teams will strive to ensure that the website and print information share commonality among themes, colors, logos, etc.   In other words, the website and print material should be complimentary



Semester Project Assignments


***Needs Assessment


When designing and developing new promotional materials, it is important to know the needs of the company/individuals you are working for.  In other words, you need to conduct a “needs assessment”. 



·         Research purpose of a needs assessment

·         Develop a set of questions to address faculty needs

·         Meet with faculty/staff as a group to conduct needs assessment

·         Compile data collected and provide to both classes for the creation of the semester assignments


Groups responsible: ETEC 534 & 587

Project Leaders:______________________________


***Information Gathering


Before you can begin creating the SHED promotional materials, it will be important to gather information about the history of the department, degrees/programs offered, faculty/staff, and much more.  An individual interested in pursuing a degree within this department should be able to have the majority of their questions answered via the website and brochures and that material should peak their interest in this department.  Based upon the requirements for the webpage (end of syllabus), the needs assessment, and through your research of other departmental webpages, both classes will divide up the information gathering duties.


Groups responsible: ETEC 534 & 587

Project Leaders:______________________________


***Note: The Needs Assessment and Information Gathering Activities will be class efforts rather than small group activities.  Project leaders will still be assigned to coordinate overall activities, but in the interest of time and in order to avoid duplication, duties will be divided and shared among all teams.



SHED Logo Development


SHED does not have a current logo that sets it apart from other departments.  This logo will be used on print information and the website and will become synonymous with SHED and Texas A&M University-Commerce.


The two teams across classes will work together to develop this logo and will use it on the remainder of assignments – each team in ETEC 534 will hand draw a logo, scan it and send it to their 587 team where it will be digitized.  Teams will continue to work together to finalize the look of the logo. 



·         Two versions of logo

o        one for print which only contains a single color and is clear when printed

o        one for the website and color brochure which can have multiple colors

·         Scalable format


Groups responsible:  ETEC 534 & 587 teams

Project Leaders:______________________________


Print Advertisement


Not everyone has a computer or even Internet access, so we need to explore other possibilities of advertising SHED.  You will need to research the requirements for advertising in the school newspaper, The East Texan. 



·         Develop appropriate advertisement for The East Texan

·         Complimentary to website, brochures, etc.


Groups responsible:  ETEC 534 teams

Project Leader:______________________________


Brochure Development


Teams in ETEC 534 will work with Adobe Pagemaker and/or Microsoft Publisher in order to create a color brochure for SHED that will be printed at the TAMU-C print shop for distribution. 



·         Introduction to department

·         Basic university information

·         Logo

·         Course offerings

·         Degree programs

·         Website address

·         Contact information

·         Physical location (map) to campus and building

·         Clean layout

·         Complimentary in themes and colors to website

·         Images

·         Facility information

Groups responsible:  ETEC 534 teams

Project Leader:______________________________

Informational Flyer


College professors make visits to high schools, community colleges, professional conferences, etc. and use this time to advertise program offerings.  An informational flyer will be something that can be distributed easily in the packets that are handed out at these events as well as around campus. 



·         Black and white for easy copying

·         Logo

·         Department information

·         Contact information/website address

·         Clean layout


Groups responsible:  ETEC 534 teams

Project Leader:______________________________


Radio Advertisement


ETEC 534 will create one, 30 second radio spot for SHED.  This spot will endorse the SHED and Texas A&M University Commerce which will be recorded and placed on the website created in the ETEC 587 course as a MP3 file and on the school radio station KETR (in the works).



·         Students may use themselves as the speakers or find a “personality” to participate

·         Information about TAMU-C

·         Describes SHED

·         Career possibilities

·         Contact information – website address


Groups responsible:  ETEC 534 teams

Project Leader:______________________________



Website Development (ETEC 587)


ETEC 587 will design and create a website for the SHED Department using Dreamweaver.   Both ETEC 534 & 587 will need to divide up responsibilities in order to gather the required information.   Note the website guidelines below.



·                     Introduction – flash page

·                     Overall information about SHED

·                     Career possibilities

·                     Types of degrees offered

·                     Recent graduates page

·                     Logo/color scheme (complementary with the materials created in 534)

·                     Course descriptions

·                     Link to course scheduling page

·                     SHED professors

o                    E-mail

o                    Office number, location, courses taught

o                    Mini vitae – (conduct interviews)

§                     Degrees earned

§                     Past experience

§                     Students will identify more areas

·                     Images

·                     Physical location (map) to campus and building

·                     Facilities

o                    Mesquite

o                    Commerce

·                     Radio advertisement (created by ETEC 534)

·                     PDF versions of print material created in ETEC 534

·                     Links to plug-ins

o                    Acrobat reader

o                    Flash


Groups responsible:  ETEC 587 teams

Project Leader:______________________________


Website Guidelines


Texas A&M University-Commerce, through the World Wide Web (WWW), provides information about its activities and educational opportunities to an international audience including prospective students, faculty, staff, alumni, friends of the university and others. The university's presence on the web promotes opportunities to enhance research, scholarship, and instruction both within the university and with the wider community. As with all external communications, Texas A&M-Commerce's presence on the web should promote a positive image of the university to other universities, accrediting agencies, funding agencies, the media, prospective students, their families, and the public.

The University encourages all departments, faculty, and students to create and publish pages on the World Wide Web. A web page is a privilege and not a right, and must not be in violation of university, Texas A&M system, local, state, or federal rules, regulations, policies, or laws.

Refer to the link posted above in order to view the recommended minimum standards for web pages created and published on the Texas A&M-Commerce University computer system. 

Confessional  (all ETEC 534 & 587 students)


The confessional will provide you with an opportunity to journal your experience in this course.  You will document in detail several areas each week which in turn will help the course instructors collect data on the advantages and disadvantages of teaching and learning via this method.  Your journal will be graded on the points addressed, quality, and thoroughness of thought.  The confessional must consist of a minimum of 13 entries (one per week) and be in Microsoft Word format.  The confessional must be provided to the instructor in electronic form (via disk or e-mail) by the end of the last class meeting of the semester.



Points to address:


·         Barriers encountered when working in teams

·         Positive experiences of working in a team situation in class

·         Negative experiences of working in a team situation in class

·         Positive experiences of working in a virtual team

·         Negative experiences of working in a virtual team

·         Indicate any problems that arose and the ways in which they were overcome

·         Experiences of serving as a team leader

·         Experiences of serving as a project leader

·         Perceived increase in learning and in what areas

·         Overall experience


Journal Format and Tips:


·         Created in Word (*make sure to maintain back ups of this)

·         Weekly entries (*keep up with this – DO NOT wait until the semester ends to do this – your thoughts will not be as clear)

·         Date located at the center of the page before each entry.  (For example, if you make 3 entries in one week, date each entry)

·         Address each point as applicable to situation

·         Address any additional points that may arise

·         Minimum13 weekly detailed entries

·         Be as detailed as possible

Additional References


Bardzell, J.  (2003) Macromedia MX eLearning:  advanced training from the source. Berkeley, CA:  Macromedia Press.


Graham, I.S. (1997) HTML sourcebook.  New York, NY:  Wiley Computer Publishing.


INT Media Group (2002) Web developers library: Quadzilla archive. [On-line] http://wdv1.internet.com/Quadzilla/


Lemay, L., Duff, J. M., & Mohler, J. L. (1996) Laura Lemayl’s web workshop:  Graphics and web page design.  Indianpolis, IN:  Sams.net pub.


Livingston, D. (2001) Advanced Flash 5 ActionScript in Action. Upper Saddle River, NJ:  Prentice Hall.


McCormack, C. & Jones, D. (1998) Building a web-based education system.  New York, NY:  John Wiley & Sons.


Weinman, L. (1999) Designing web graphics (3).  Indianapolis, IN:  New Riders Publishing.


Rev. 11/19/2003