Tony R. DeMars

Tenured Professor and RTV Division Director, Department of Mass Media, Communication & Theatre, Box 3011, Commerce, TX  75429, 903.468.8649, Tony.DeMars <at> tamuc.edu   /   drtonydemars <at > gmail.com
                        
AREAS OF TEACHING SPECIALIZATION

Broadcast & Digital News; Media Technologies; Communication Law; Audio and Video/Film-style Production; International Media/ Intercultural Communication

PREVIOUS TEACHING EXPERIENCE

University of Houston-Clear Lake, Associate Professor of Digital Media, 2007-2008
University of North Carolina-Pembroke, Department of Mass Communication
    2006-2007, Associate Professor and WNCP-TV Faculty Advisor
Sam Houston State University, Department of Mass Communication    
    2000-2006 , Tenured Associate Professor and Broadcasting Coordinator
University of Texas at Arlington, Department of Communication
    1997-2000, Assistant Professor / Broadcast Sequence Coordinator
Sam Houston State University, School of Public Communication    
    1995-1997, Assistant Professor / KSHU Faculty Advisor
University of Southern Mississippi, School of Journalism and Mass Communication  
    1993-1995, Graduate Teaching Assistant
Sam Houston State University, Department of Public Communication     
    1987-1993, Lecturer / KSHU Faculty Advisor
Stephen F. Austin State University, Department of Communication
    Part-time Instructor, 1986-1987; Graduate Teaching Assistant, 1984-1986

COURSES TAUGHT

Broadcast Journalism (TV Reporting and Producing), Media Law, Media Technologies, International/ Intercultural Communication, Integrated Marketing Communication, Basic and Advanced Videography, Audio Production, Media Performance, Media Writing, Programming,  Broadcast Sales, Broadcast Management

EDUCATION

University of Southern Mississippi, Ph.D. in Communication, 1996
    Dissertation:  “From the Simpsons to the Bundys: A Critical Analysis of
    Disrespectful Discourse in Television Narratives”     
    Director: Mazharul Haque   Focus of Study: Mass Media & Advertising

Stephen F. Austin State University, M.A. in Communication, 1986.
Focus of Study:  Mass Media  & Administrative Services

Texas A & M-Texarkana, B.S. in Secondary & Higher Education, 1983  
Magna Cum Laude, Focus of Study:  Education, English & Psychology

Texarkana College, A.A., 1980

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PROFESSIONAL EXPERIENCE

Summer '02         Television Reporter, KHQA TV, Quincy, IL.
1984 - 2002         Freelance Audio and Video Talent and Production
1997 - 1998        Air Talent & Program Producer, KBFB Radio, Dallas, TX
1996 - 1997        Air Talent, KODA Radio, Houston, TX
1995 - 1996        Air Talent, KHMX Radio, Houston, TX
1993 - 1995        Air Talent, WHER Radio, Hattiesburg, MS
1988 - 1990        Air Talent, KLTR Radio, Houston, TX
1983 - 1988        Air Talent, Production, and Public Service Director
                            KEEE-KJCS Radio, Nacogdoches, TX
1977 – 1983       Air Talent, News Anchor and Program Director, KMLA Radio, Texarkana, TX/AR. 
                           Also served as General Manager of sister station,   KTRX in Tarkio, MO in 1981
1976 - 1977        Air Talent, KNBO Radio, New Boston, TX

PEER REVIEWED PUBLICATIONS and CREATIVE WORK

Kolodzy, J., Grant, A. E., DeMars, T.R. and Wilkinson, J. S. (in press). The Convergence Years, Journalism and Mass Communication Educator.

DeMars, T. R. (2012). New Technology Impact on Radio Broadcasting in the Netherlands,
The Palgrave Handbook of Global Radio, J. A. Hendricks (ed.), Hants, UK: Palgrave
Macmillan.

DeMars, T. R. (2010). Local Market Radio: Programming and Operations in a
New Media World, In New Media Technologies: Economic and Management Implications for the Traditional Media Industry, J. A. Hendricks (ed.), Lexington Books: Lanham, MD.

DeMars, T.R. (2010). Socialization and Acculturation Through Implications of Sexual
    Content on YouTube, The Journal of New Media & Culture, 7(1).

DeMars, T.R. and Chan, L. (2009). Correlating Use of Digital Media for News with
    Personality Traits of Users, American Communication Journal, 11(4).

DeMars, T. R. (2009).  News Convergence Arrangements in Smaller Media Markets.
In Understanding Media Convergence, A. Grant and J. Wilkinson (eds.). New York: Oxford University Press.

DeMars, T. (2008). Local TV Market Multicasting: A New Paradigm for Digital Rich
Media, The Journal of New Media & Culture, 5(1), available: http://www.ibiblio.org/nmediac/summer2008/

DeMars, T. R. (2007). Training for the Newsroom and the Classroom: Shooting and
Editing Sequences. Radio Television Digital News Association Educator in the Newsroom Lesson Plans. Available: http://www.rtnda.org/pages/media_items/educator-in-the-newsroom-lesson-plans-introduction-and-table-of-contents717.php?id=717
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DeMars, T. R. (2006, April).  News 7 Live TV Newscast, University Student Newscast
Finalist, Executive Producer / Faculty Advisor, Broadcast Education Association, BEA Festival.

DeMars, T. R. (2005). Buying Time to Start Spanish-Language Radio in San Antonio:
Manuel Davila and the Development of Tejano Programming. Journal of
Radio Studies, 11(1), 74-84.

DeMars, T. R. (2004). Contextualizing International Communication.  Journal of
Broadcasting and Electronic Media, 48 (3), 330-332. (review)

DeMars, T. R. (2003, April). Hannibal Drowning, Best of the Competition, Hard News,
TV News Package, Broadcast Education Association, BEA Festival.

DeMars, T. R. (2002). Broadcast News. In James E. Paster, (Ed.), Forms of Public
Expression (pp. 149-155). Pearson: Boston.

DeMars, T. R. (2001). Modeling Behavior From Images of Reality in Television Narratives:
Myth-Information and Socialization. Mellen Press: Lewiston, NY.

EDITOR REVIEWED PUBLICATIONS

DeMars, T. R. (2007). A Bullet-Points Approach to Visual Storytelling on the Web
(Feature Article). Convergence News, 4(10), University of South Carolina:
Columbia, SC.

DeMars, T. R.  (2004, February 3). Print and Broadcast News Convergence Programs
(Invited Feature Article). Convergence News, 1 (7), University of South Carolina: Columbia, SC.

CONFERENCE PRESENTATIONS AND OTHER SCHOLARSHIP (2007-2013 list)

Applying Selective Processes in Social Media Content and Comment, accepted for
    presentation, 2013 Conference: Beyond Convergence: Mobile, Social and Virtual     Media, University of Nevada-Las Vegas, Las Vegas, NV, October 24-26, 2013.

The Objective Journalism Initiative.  Series of scholarly activities related to objectivity and
First Amendment issues related to American news media coverage and the historical
concept of the media’s ‘watchdog role.’  Creative: locally broadcast TV show producer and www.objective-journalism.org producer.  Scholarly: research project presented at Texas A&M-Commerce Globalization and the Humanities: Texas and the World conference. The Objective Journalism Initiative: Redefining Public Service Journalism in the Digital Media Age, presented at Broadcast Education Association Convention, Las Vegas, NV, April 7-10, 2013.



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Digital Media Classes in Traditional Media Programs, Broadcast Education Association
Convention, Las Vegas, NV, April 15-18, 2012.

Teaching a ‘Social Media’ Course in a Mass Communication Department, Convergence &
Society: Sustainability, Journalism, and Media Regeneration, Columbia, SC,
October 26-28, 2011.*

Dealing With Dialects in Media Performance, Broadcast Education Association Convention,
Las Vegas, NV, April 9-13, 2011.*

Free Speech Protection for Citizen Journalists Versus Traditional Journalists, Southern
States Communication Association Convention, Little Rock, AR, March 23-27, 2011.

Postmodern Epidemics Perpetuated Through Traditional and New Media, (with L. Chan),
Convergence and Society : Science, Health, and New Dimensions of Communication;
Columbia, SC, October 11-12, 2010.

Easy Multimedia Web Page Creation for Broadcast Production Classes, Texas Association
of Broadcast Educators, Austin, TX, August 12-13, 2010.

Preparing Students for What’s Next in Student Media, Association for Education in
Journalism and Mass Communication Convention, Denver, CO,
August 4-7, 2010.*

Local Market Radio: Programming and Operations in a New Media World, Broadcast
Education Association Convention, Las Vegas, NV, April 14-17, 2010.

Positive Images and Ideologies in Media Narratives, Southern States Communication
Association Convention, Norfolk, VA, April 7-11, 2010.

Digital Media, HD Radio and Local Market Broadcasting, Convergence & Society:
The Changing Media Landscape Conference, University of Nevada-Reno,
November 4-6, 2009.

Helping Students Find Their Voices and Improve Performance for Broadcast and
New Media, Association for Education in Journalism and
Mass Communication Convention, Boston, MA, August 5-8, 2009.*

Teaching New Media Techniques in Traditional Media Production Classes, Broadcast
Education Association Convention, Las Vegas, NV, April 22-25, 2009.

State Broadcast Associations: The Educator’s Perspective (invited spotlight panel),
Broadcast Education Association Convention, Las Vegas, NV, April 22-25, 2009.*

Correlating Use of Digital Media for News with Personality Traits of Users, Southern States
Communication Association Convention, Norfolk, VA, April 1-5, 2009.

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Correlating Use of Digital Media for News With Career Planning and Expectations,
Association for Education in Journalism and Mass Communication Convention,
Chicago, IL, August 3-6, 2008.

Interactivity With Citizens Through Digital Media: A New Multi-Step Flow in News,
Broadcast Education Association Convention, Las Vegas, NV, April 16-19, 2008.

New Media as a Political Weapon, Southern States Communication Association Convention,
Savannah, GA, April 2-6, 2008.

Matching New Media Content and Use to Personality and Leadership Traits, Convergence
and Society: Media Ownership, Control and Consolidation Conference, University of
South Carolina, Columbia, SC, October 10-13, 2007.

Socialization and Acculturation Through Interaction With New Media Narratives, Popular
Culture Association/American Culture Association of the South Annual Conference,
Jacksonville, FL, September 27-29, 2007.

A Bullet-Points Approach to Visual Storytelling on the Web, Broadcast Education
Association Convention, Las Vegas, NV, April 18-21, 2007.*

 (all convention presentations listed are based on research papers, except * indicates presentation on a competitively selected panel)



GRANTS AND FELLOWSHIPS

International Radio and Television Society / Disney Channel Faculty – Industry
Seminar: Leadership and Influence in the Global Marketplace, August 10 -11, 2009, Burbank, CA.

Academy of Television Arts & Sciences ‘Faculty Seminar,’ Los Angeles CA,
November 6-11, 2006.

National Association of Television Program Executives ‘Faculty Fellowship,’
January 2006 NATPE Convention.

Columbia University Graduate School of Journalism "The Authentic Voice: The Best
Storytelling on Race and Ethnicity" Fellowship and Advisory Board Member,
June 8-9, 2004.

Poynter Institute “Diversity Across the Curriculum” Workshop Fellowship, May 18-
23, 2003, St. Petersburg, FL.

International Radio and Television Society ‘Faculty-Industry Seminar’ Fellowship,
New York City, March 2003.
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RTNDF High School Journalism Partnership Grant, 2002-2005.

Radio Television News Directors Foundation ‘Excellence in Journalism Education’
Fellowship, 2002.

National Association of Television Program Executives ‘National Faculty
Development Grant,’  2001-2002.

ELECTED OFFICES

Broadcast Education Association, District 5 Board of Directors Representative, 2013-2015.

Broadcast Education Association, Conference Program Chair, 2013-2014.

Association for Education in Journalism and Mass Communication, Board of Directors
member and Council of  Divisions Vice-Chair and Chair, 2009 through 2013.

Texas Association of Broadcasters, Board of Directors member, 2010-2014.

Production Aesthetics and Criticism Division, Broadcast Education Association,
Research Chair (2008-2010) / Division Head (2010-12).

Student Audio Chair (2007-2011) and Student Video Chair (2011-2012), Broadcast
    Education Association, BEA Festival.

Head, Internships and Careers Interest Group, Association for Education in
Journalism and Mass Communication, 2008-2010.

President, Texas Association of Broadcast Educators, 2006-2007.

Research Chair, Religion and Media Interest Group, Association for Education in
      Journalism and Mass Communication, 2006-2007.

Head, Vice Head, Teaching Chair and Convention Program Chair, Civic and Citizen
Journalism Interest Group, Association for Education in Journalism and Mass Communication, 2003-2006.

Political Communication Division, Southern States Communication Association,
 Vice Chair, 2004-2005; Chair, 2005-2006.

Mass Communication Division, Southern States Communication Association, Vice
Chair, 2005-2006; Chair, 2006-2007.

Vice-President, Texas Association of Broadcast Educators, 1997-98.



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OTHER SERVICE

Broadcast Education Association, BEA Festival, Faculty Video Competition Chair,
2012-2014.

Conference Organizer and Planner, Regional Director, National Broadcasting Society South-
    Central Regional Competition and Conference and BEA District 5 Conference,     Austin, TX, November 22-23, 2013.

Conference Organizer and Planner, Regional Director, National Broadcasting Society South-
Central Regional Competition and Conference, Dallas, TX, November 2-3, 2012.

Conference Organizer and Planner, Regional Director, National Broadcasting Society South-
Central Regional Competition and Conference, Austin, TX, November 11-12, 2011.

Conference Organizer and Planner, National Broadcasting Society “Communication Career
Day,” at Texas A&M-Commerce, Spring 2009 and Spring 2010.

Conference Program Planner, National Broadcasting Society Region 4 Conference, Austin,
TX, November 2009.

Program Planner, Association for Education in Journalism and Mass
Communication, Religion and Media Interest Group, 2007 Convention.

Program Planner, Association for Education in Journalism and Mass
Communication, Civic Journalism Interest Group, 2004-2005 Conventions.

Program Planner, Southern States Communication Association, Political
Communication and Mass Communication Divisions, 2005 and 2006 Conventions.

Paper Reviewer, Journal of Communication Inquiry, 2003-2005.

Paper Reviewer, Broadcast Education Association, Management and Sales Division,
     2003 Convention.

Paper Reviewer, Association for Education in Journalism and Mass Communication,
Advertising Division, 1999-2003 Conventions.


SELECTED COMMITTEES AND OTHER SERVICE

College of Humanities, Social Sciences & Arts, College Curriculum Committee, 2012-2013.

College of Humanities, Social Sciences & Arts representative to the Undergraduate
Academic Appeals Committee, 2012-2013.

College of Humanities, Social Sciences & Arts Tenure & Promotion Committee, 2012-2013.
Tony R. DeMars page eight


Texas A&M-Commerce Honors Council, Committee Member, Thesis Proposal Defense: The
Role of Faith in Drug Addiction Treatment, James T. Wilkinson

Chair, National Advisor’s Council, National Broadcasting Society, 2010-2012.

Southern States Communication Association, Resolutions Committee, 2012-2014.

Editorial Board Member, Journalism Innovation: A Journal of Scholarly and
Professional Debate, 2009-2010.

Faculty Advisor, Alpha Epsilon Rho/National Broadcasting Society, Texas A&M
University-Commerce, 2008-present.

Southern States Communication Association, Minority Recruitment and Retention
Committee, 2002-2004; Chair 2004-2006.

Who’s Who Selection Committee, and College of Arts & Sciences Syllabus
Committee, Sam Houston State University, 2002 - 2004.

Faculty Advisor, Alpha Epsilon Rho/National Broadcasting Society, Sam Houston
State University, 2004-2006.

School of Public Communication Strategic Planning Committee, SHSU, 2002-2003.

Chair, School of Communication Faculty Evaluation Committee, Sam Houston State
University, Spring 2002-2004.

Faculty Advisor, Texas Association of Broadcast Students, affiliated with the Texas
Association of Broadcasters, Sam Houston State University, 2001 – 2004.

Faculty Advisor, Society of Television and Radio Students, Affiliated with the
Dallas/Fort Worth AWRT Chapter, U. of Texas at Arlington  (1997 – 2000).

University Senate Faculty Evaluation Committee, Sam Houston State University
(1996-1997).

Faculty Advisor, Alpha Epsilon Rho/National Broadcasting Society, Sam Houston
State University (1990-1993).

MEMBERSHIPS
Association for Education in Journalism and Mass Communication
Broadcast Education Association        
Texas Association of Broadcast Educators
Southern States Communication Association
National Broadcasting Society
Phi Kappa Phi Honor Society